Our team

Will Ross serves as the company’s Chief Operating Officer. Will is an engineer by training and has spent his entire career in technical and marketing positions with major respiratory product companies such as ResMed. Will has a well-deserved reputation as an innovator and developer of new commercial models. In this role, he manages the development of the company’s brand. He is also responsible for the development of strategic relationships and the promotion of new innovative biomedical equipment management solutions for our customers. His responsibility extends to scaling these solutions to achieve commercial success. He is passionate about solving problems in the healthcare industry.